- Families juggling academics, test prep, enrichment, and college planning had too many providers, logins, and uncoordinated student views.
- Built the marketplace structure, programme catalogue, diagnostic funnel, family-account model, study-planning experience, and compliance posture.
- Unified 31 programmes across eight academies with AI-assisted plans, human coach review, progress dashboards, consultation routing, and a results library.
- A live commercial site with one family login, free diagnostics, a one-business-day response commitment, and clear guardrails against ghostwriting.
- React SPA, programme catalogue, filters, family dashboards, AI study planner, assistant routing, commercial domain deployment.